For funeral directors · UK & Channel Islands
The paperwork is the part you can't afford to keep doing.
Passage gives every family you care for a free 90-day plan — letters, notifications, probate steps, all of it — so you stop being their bereavement helpdesk. Co-branded with your firm. Yours to hand over.
Passage · in partnership with De Gruchy & Son
DAY 3 · 11 APR 2026
Good morning, Sarah.
Three things today. Nothing is hard.
Register the death
Appointment · Parish Hall Fri 10:30
Bring documents to De Gruchy & Son
Ref DG-8841 · We've listed what to bring
Post 3 bank letters
Drafted · Barclays, HSBC, Nationwide
Why partner
You sell funerals. You end up doing everything else for free.
01
The 45-minute Tell Us Once call
Grieving families don't know where to start, so they ring you. You explain the 5-day deadline. Then the DWP. Then HMRC.
02
Fourteen letters you didn't quote for
Banks, pensions, utilities, HMRC. Every firm types the same drafts again. You absorb the cost or turn families away.
03
The referrals you never see
The family who wasn't sure who to call. If your practical-help reputation was findable, they'd have called you.
What you get
A value-add your competitors can't copy overnight.
Every family you serve gets a Passage plan you hand them at the arrangement meeting. Co-branded. Already connecting to their banks, registrars, and the DWP. You go back to doing what you're good at.
Co-branded for your firm
Your logo, your colour, your arrangement contact. It feels like yours, because in the family's eyes, it is.
Cuts your admin burden by hours per family
Letters, Tell Us Once prompts, probate steps — handled. The phone rings less. Your team goes home on time.
A tangible reason to choose you
Marketing you don't have to write. "Our firm includes a 90-day admin plan for every family."
Leads from families still choosing
Passage users searching without a director yet see your firm first in their region. No cost per lead.
One simple dashboard
See how many of your families are active, what they've completed, where they're stuck. Anonymised, consented.
A clear plan
Turn overwhelming admin into a personalised, step-by-step 90-day plan.
Drafted letters and emails
Banks, HMRC, utilities, pensions, subscriptions — ready to read, edit and send.
A shared workspace
Families can split the admin without explaining everything twice.
Designed with aftercare in mind
Built alongside bereaved families and aftercare providers, so the hand-off from your firm feels consistent.
How it works
Fifteen minutes to set up. Nothing changes in your day.
Apply
Tell us a little about your firm. We verify you with NAFD / SAIF / BIFD or equivalent. Usually approved same day.
Upload your brand
Logo, house colour, and the phone number families should use. Takes five minutes.
Hand it to families at the arrangement meeting
We send you branded cards, a QR poster, and a one-liner for your paperwork. The family signs up in 90 seconds.
We do the paperwork. You see the impact
Your dashboard shows adoption rate, hours returned to your team, and which families need a nudge.
Partnership pricing
Choose the partnership level that fits your practice.
Help the families you serve navigate the hardest weeks. Every family you refer gets full, free access to Passage.
Listed Partner
Get listed on Passage at no cost. Every family you refer gets full, free access.
- ✓Referral link
- ✓Directory listing
- ✓Basic portal (referral counts)
Trusted Partner
Your verified badge tells families you are a trusted partner. Full analytics included.
- ✓Referral link
- ✓Directory listing (priority)
- ✓Full analytics dashboard
- ✓Verified "Trusted" badge
- ✓Co-branded materials + QR code
- ✓Priority search placement
- ✓Logo + profile customisation
Exclusive Partner
Own your area. One partner per postcode district. Claim multiple areas to expand coverage.
- ✓Everything in Trusted
- ✓One partner per postcode district
- ✓Premium "Exclusive" badge
- ✓Top placement in local results
- ✓Lead priority routing
- ✓Dedicated account support
- ✓Featured on family plan pages
Feature comparison
Common questions
What firms ask us before signing up.
No — it sits alongside it. Many of our partners used to hand out a paper aftercare leaflet; Passage is the working version of that. Your arrangers stay the human face of aftercare; Passage does the typing.
Apply
Become a partner.
Takes three minutes.
We verify every firm against NAFD, SAIF, and BIFD registers. Most applications are approved within a working day.
Prefer to talk?
Call 01534 789 000 — Mon–Fri, 8am–7pm
Or email partners@getpassage.co.uk